Posts about Responsible Marketing Pact

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  1. Marketers at major multinationals say input from policy professionals is more relevant than ever
    NewsBenchmarks & surveysGuides & templates
    15 May 2024
    Self-regulationMarketing law

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    WFA

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

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  2. 10 years of Responsible Alcohol Marketing
    Opinions
    28 November 2022
    Alcohol marketingSelf-regulation

    10 years of Responsible Alcohol Marketing

    Rebecka Allén

    On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…

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  3. Alcohol Marketing Road Test
    Guides & templates
    1 August 2022
    Alcohol marketing

    Alcohol Marketing Road Test

    WFA

    Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.

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  4. WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Briefings & position papers
    3 September 2021
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    WFA

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

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  5. Alcohol marketers seek to prevent minors from seeing alcohol ads
    Opinions
    6 April 2020
    Alcohol marketing

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    Rebecka Allén

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…

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  6. Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
    Videos & webinars
    24 March 2020
    Alcohol marketingSelf-regulation

    Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol

    WFA

    The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…

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  7. Opinions
    1 January 2017
    Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    WFA

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

    Read more about "Alcohol Marketing: 2016 Year in Review"
  8. Opinions
    1 January 2016
    Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    WFA

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"